on demand tv » Virgin Media http://on-demandtv.co.uk Just another WordPress weblog Thu, 19 Mar 2009 13:45:37 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 on demand TV increases 33% on Virgin Media http://on-demandtv.co.uk/on-demand-tv-increases-33-at-virgi.html http://on-demandtv.co.uk/on-demand-tv-increases-33-at-virgi.html#comments Thu, 02 Oct 2008 13:08:42 +0000 admin http://on-demandtv.co.uk/?p=8 On demand tv has been growing for some time but the latest figures from Virgin Media reporting a 33% increase in viewing in less than a year gives an indication of how uptake is increasing.

Given that these figures are during a period when the UK is experiencing an economic crunch, the increase is even more impressive.

Virgin reports that there were 16 million views of Virgin Media’s on-demand music service in August – the highest ever level since the service launched.

The launch of the BBC iPlayer on Virgin Media’s TV service has also had a big impact with Virgin Media’s TV platform now accounting for around a third of all BBC iPlayer views. According to BBC figures for May 2008, total views of BBC iPlayer online were 21.8 million (across all ISPs).

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