on demand TV increases 33% on Virgin Media

October 2, 2008

On demand tv has been growing for some time but the latest figures from Virgin Media reporting a 33% increase in viewing in less than a year gives an indication of how uptake is increasing.

Given that these figures are during a period when the UK is experiencing an economic crunch, the increase is even more impressive.

Virgin reports that there were 16 million views of Virgin Media’s on-demand music service in August – the highest ever level since the service launched.

The launch of the BBC iPlayer on Virgin Media’s TV service has also had a big impact with Virgin Media’s TV platform now accounting for around a third of all BBC iPlayer views. According to BBC figures for May 2008, total views of BBC iPlayer online were 21.8 million (across all ISPs).

Posted in Virgin Media